Fake news. Fake accounts. Fake Followers. Fake stories. In a world that is increasingly struggling with "fake", consumers and guests are longing for authenticity and genuineness.
In this blog post on hotel social media, we show you how you can achieve this authenticity and genuineness in your hotel social media feed.
Hotel guests long for authenticity in a "fake" world. For real people, real stories, real emotions. For real hotel social media feeds.
In our previous blog post on hotel social media "How to do hotel social media", we quoted entrepreneur Gary Vaynerchuk, one of the pioneers in the field of social media: "Maybe you shouldn't call it social media, just be human and tell your story."
Sounds simple, but is it difficult for you on your hotel social media channels? Then these top tips from Piquant Production will certainly help you:
1 - Define your hotel personality
Every hotel brand has a personality - but this has not always been consciously developed. Think about how your hotel would speak if it were a person. Would its language be formal or informal? Would it be funny or serious? What corresponds to your hotel's personality and how can you best convey this in language and images via social media?
2 - Show everyday hotel life
Take your followers behind the scenes at the hotel and give them deeper insights. Various social media formats, such as stories and reels on Instagram and Facebook, are suitable for this.
We are happy to support you with your hotel social media concept and your hotel social media production.
What good are the best pictures and the best stories if you don't show and tell them regularly on your social media? Piquant Production supports you in distributing the right content via the right channels and prepares content so that you can concentrate on interacting with your potential guests.
3 - Show people
Nothing makes a hotel social media feed more human than people. You can show pictures and videos of your employees, partners or even guests.
IMPORTANT: Only post these images and videos if you have obtained written consent in advance, for example with a "Model Release Form". You can find corresponding templates online.
4 - Stay human
Nowadays, social media is often misused as a pure sales tool and followers are bombarded with slogans. If we put ourselves in the shoes of the social media user, we can certainly confirm that we can now all tell when someone is trying to sell us something. AND we are usually not enthusiastic about it. That's why we recommend taking Gary Vaynerchuk's advice to stay human and tell authentic stories in a human way.
5 - Encourage interaction
Make sure that your hotel social media feed is not only made up of publications, but also offers opportunities for interaction. Encourage followers to share their own hotel pictures and experiences at the hotel and actively respond to comments and messages. By involving your community, you create an authentic and engaging online hotel presence.
Our top recommendation for you
Even if algorithms, technical details and digital optimizations, AI tools and apps are becoming increasingly important, you should never compromise your authenticity and credibility for a quick win or a "quick fix".
Stay authentic and human and benefit from your authenticity in the long term.
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