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When we enter a hotel, we know immediately whether we feel comfortable or not. This does not happen on a rational level, but the style and atmosphere of a hotel appeals to us unconsciously. Or not. This first impression is strongly influenced by architecture and interior design. In our opinion, this also includes a well-curated selection of art in the hotel and art in the restaurant.

Hotel promotional videos have changed a lot in recent years. What hasn't changed are the five considerations that you should also take into account when producing emotional hotel advertising videos.